According to The Conference Board, over three-quarters of employers are investing in employer branding in order to "define, leverage, and communicate why they are a desirable place to work so that they can attract, engage, and retain top talent." However, less than one in five organizations that invest in employer branding are “able to clearly communicate the ROI to their organizations.”
Most employers understand the "value of employer branding" -- and most organizations do so in order to "attract top talent":
Three quarters (78%) of organizations report they "invest in employer branding." Organizations with less than 25,000 employees are spending "less than $500,000 annually on employer branding," while organizations with 100,000+ employees spend more than twice that.
87% of organizations that invest in employer branding say they do so in order to "attract top talent," with 37% saying the goal is "to enhance the company reputation."
Only a tiny fraction (6%) say they invest in employer branding as a means of reducing the cost of hiring.
Employers have a hard time measuring the ROI of employer branding investments:
41% of organizations that invest in employer branding say they "measured the ROI of employer branding," yet only 18% "were able to share the value of this ROI within their organization."
Employer branding outcomes are inherently difficult to measure, and employer branding can be difficult to parse. Sometimes, it's not entirely clear what exactly "constitutes employer branding," making it difficult to “isolate specific outcomes attributable to branding efforts.”
Employer branding is crucial for organizations that are focused on growth. But even more important is the ability to demonstrate a clear return on branding investments. Leaders who can do that can justify and secure continued or increased funding."
Check out the link below for recommendations on how organizations can "reduce the complexity of measuring ROI" when it comes to employer branding.
Read more via The Conference Board
Confidence, creativity, critical thinking and independence are, according to Gen Z, the "most essential skills for navigating higher education and transitioning into their careers." That's according to new research published by Nord Anglia Education and conducted by Kantar.
Highlights from Kantar's survey of 1,500 Gen Z-ers across the U.S., the United Kingdom and India:
When it comes to confidence, 45% of respondents said "their education could have helped them to develop more in this area."
40% of respondents said they "would have liked to have developed more" critical thinking skills "at school," with 47% of respondents saying that more developed critical thinking skills “would have made them more confident in handling challenging situations later in life.”
38% of respondents said developing creativity and independence skills "would have improved their ability to come up with ideas by themselves and make decisions without relying on others."
Read more via Nord Anglia Education
